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Seaside Heights Carousel Set To Be Sold, Taken Away From Boardwalk

The carousel on the boardwalk at Seaside Heights, New Jersey was set to go up for auction. (Credit: CBS Philly)

The carousel on the boardwalk at Seaside Heights, New Jersey was set to go up for auction. (Credit: CBS Philly)

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SEASIDE HEIGHTS, N.J. (CBSNewYork/AP) — The 82-year-old carousel on the Seaside Heights boardwalk survived both Superstorm Sandy and the devastating fire last September – but it is now expected to be taken away anyway.

The company that owns the carousel is selling it to make room for new attractions. An auction is planned for this fall, with the hope that a buyer will take the entire ride and prevent it from being broken up and sold off piecemeal.

The National Carousel Association said the Seaside Heights ride is one of only 212 classic wood carousels left in North America.

“We’ve had it for a long time, and it was very expensive to maintain and insure,” said Maria Mastoris, a spokeswoman for the carousel’s owners, the Storino family, which owns boardwalk attractions in both Seaside Heights and Point Pleasant Beach.

“We recognize its contribution to the Seaside Heights community as well as the joy and excitement it has brought to the countless riders who have reveled in its magic and majesty for the better part of a century,” she said. “Current market conditions, however, make it clear that all would be best served if this national treasure were to find a new home.”

The carousel is a wholesome family-friendly attraction on the same boardwalk prowled for years by cast members of MTV’s “Jersey Shore” reality show. Debbie Ahr, of Lawrenceville, was saddened to learn the carousel would be sold.

“It’s a shame,” she said. “It’s a part of the history off the Jersey shore. Oh, I feel so bad!”

Joann Laing, of Palisades Park, has ridden carousels all over the world and loves the one in Seaside Heights.

“It’s a beautiful piece. All the hand carvings, hand-painted horses, tigers and camels,” she said. “It’s a real piece of history.”

The 1910 Dentzel model, made by a Philadelphia family renowned for carousels, has 58 animals – 36 of which move up and down – and two benches.

The carousel also features a Wurlitzer band organ that operates with a pneumatic system, using a leather bellows and perforated music rolls that play its individual notes. While built-in organs are common on older carousels, newer models often replace them with recordings.

The Dentzel carousel has operated in Seaside Heights since 1932.

Arlan Ettinger, president of Guernsey’s, the New York firm that will handle the auction, said that during the golden era of carousels in the United States, from the mid-1890s through the 1920s, there were 5,000 such amusements nationwide.

“A hundred years ago, if you wanted to go out on a date on a Saturday night, you took your date to a carousel, much like you’d go to a movie nowadays,” Ettinger said.

But then the Great Depression hit, and customers wanted scary thrill rides, and carousels began being removed, he said.

“This carousel is a real survivor,” he said. “It’s one of the very last ones. If this were a car, it would be a Rolls Royce.”

No deadline has been set for the auction. A carousel from Coney Island, Brooklyn, that Ettinger said was smaller and in worse condition than the Seaside Heights one sold for just under $2 million about five years ago, he said.

The Seaside Heights carousel should be worth more than $2 million if sold to a single buyer, which is the auctioneer’s goal.

Ettinger said he has already heard from several potential buyers interested in acquiring the entire ride.

Calls to keep the carousel in Seaside Heights have already mounted. Some members of the Seaside Heights Boardwalk Facebook group attended a Monday news conference calling for the carousel to be kept in the area, according to a Patch.com report.

A petition to keep the carousel in Seaside Heights has also reached 4,000 signatures, with one signer posting her name on behalf of the whole membership of the National Carousel Association.

The Storinos plan new family attractions for the space the carousel now occupies, but are not ready to announce those plans, Mastoris said.

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(TM and © Copyright 2014 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2014 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)