HARTFORD, Conn. (CBSNewYork/AP) – Federal and state officials are launching a campaign to raise awareness about the problem of leaving children alone in hot cars after the death of a toddler last month.
Lt. Gov. Nancy Wyman told WCBS 880 Connecticut Bureau Chief Fran Schneidau that the state’s Department of Transportation has committed $100,000 to an all-out ad campaign to get the “Look Before You Lock” message out on billboards, TV and radio.
The goal is to get parents to remember to check the back seat of their cars before locking it up and leaving. Wyman suggests that parents place their cellphones in the back of the car. That way, she says, they’ll be certain to remember.