NEW YORK (WFAN) — Cha-ching.

Derek Jeter’s sendoff has meant big bucks for the Yankees and some merchandise dealers. WFAN co-host Boomer Esiason has had enough of it, especially with a fresh batch of items hitting the market in the final weeks of Jeter’s farewell season.

“It’s such bad taste,” Esiason said at the top of Wednesday’s “Boomer & Carton” show. “I don’t give a damn what Yankees fans think. It’s just awful.”

The Yankees announced Tuesday that the entire team would sport patches celebrating their captain starting Sept. 7 — also known as Derek Jeter Day — through the end of the season. The game-worn jerseys and baseballs with the logo will be sold by Steiner Sports, according to ESPN.

Meanwhile, New Era is selling a limited-edition Jeter hat set at the Yankee Stadium team shops, the club said in a press release.

Esiason acknowledged that Mariano Rivera received the same sort of treatment, though he “didn’t like it last year” either. He also compared the Jeter situation to that of legendary Devils goalie Martin Brodeur, who may have played his final season with New Jersey.

“This is such a cheese-ball move,” Esiason said.

“It kind of goes against everything (that) Derek Jeter has been,” he added. “You know what I mean?”

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