Dos Equis Dumping 'Most Interesting Man In The World' Actor To Attract Younger Drinkers

NEW YORK (CBSNewYork/AP) -- He once parallel parked a train, but he will no longer be pitching Dos Equis.

Dos Equis is dumping the gray-haired spokesman known as the "Most Interesting Man in the World'' for another actor.

The Mexican beer brand said Wednesday that the Most Interesting Man commercials will continue later this year without Jonathan Goldsmith, the 77-year-old actor who has appeared in Dos Equis ads since 2007.

In Goldsmith's last commercial , he is shipped off in a rocket on a one-way trip to Mars. He utters the beer brand's slogan -- "Stay thirsty, my friends'' -- as the rocket takes off.

Andrew Katz, the brand's vice president of marketing says Dos Equis is making the change to attract younger drinkers.

A replacement for Goldsmith has been chosen, but Katz declined to say who it is.

Dos Equis is owned by Amsterdam-based Heineken.

(TM and © Copyright 2016 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2016 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)