Seen At 11: Going Gray A Growing Trend Among Young Women, Men

NEW YORK (CBSNewYork) -- Going gray, especially for women, is usually thought of as an unwelcome sign of aging.

But as CBS2's Alice Gainer reported, now gray hair is showing up on youger and younger heads -- by choice.

"It definitely gives you more presence," said Anna.

"I always thought it was really cool and edgy," said Darian.

"Gray hair, I've always found sexy," added Daniel.

Anna, Darian and Daniel are in their 20s, and all dyed their hair gray. It's a trend that has been embraced by celebrities, seen on the runways and now it's going mainstream.

Silver locks are having their social media moment. Dawn Davis, beauty director of TotalBeauty.com. said it's inspiring followers to make their own statement.

"What we're in isn't just a youth-obsessed society now," she said. "We're in this time of individualism, really being celebrated because of social media.

"You can wear your hair however you want, and that's OK because cool individualism is what's cool."

"It just so makes a statement without wearing a ton of makeup or crazy clothing or change too much to make the silent statement," said Arielle.

"I felt almost younger looking when I had my hair silver," said Nicole.

For some who choose silvery locks, looking younger isn't the goal. There are men who say they're going gray for it's more dignified appearance.

"I feel gray hair allows me to make the statement I'm looking for," Daniel said. "I don't know if it's distinguished or it makes me appear more wise, but it just makes me feel more comfortable."

Salon owner Angelo David offers wigs and extensions for those wanting to embrace the style but aren't quite red to make the full commitment.

"If you're going to go that way, you need to own it," he said.

"I want to incorporate the gray," Darian said. "I want to see how it looks on my face with my style and stuff."

Said Anna: "A lot more women are embracing it and accepting their grays."

And for those who are, "while it's in, I feel hot and happening," said Lauren Ezersky.

Naturally silver, Ezersky said she didn't start the trend, but adds that people are definitely following in her footsteps.

"I did it before a lot of people, and they're catching up," she said. "Let's just say that."