McDonalds Gone Mobile? Chain Seeks New Way To Avoid ‘Stressful’ Ordering

 

NEW YORK (CBSNewYork/AP) — McDonald’s has started testing mobile order-and-pay after acknowledging the ordering process in its restaurants can be “stressful.”

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The company says it will gather feedback from the test before launching the option nationally toward the end of the year. It says mobile order-and-pay is available at stores in Monterey and Salinas, California, and will expand to Spokane, Washington next week.

The roll-out comes as customers increasingly seek out convenience through options like online ordering or delivery. McDonald’s CEO Steve Easterbrook has noted the initial stages of visiting can be “stressful,” and the chain is making changes to improve the overall customer experience. That includes introducing ordering kiosks, which McDonald’s says can help ease lines at the counter and improve order accuracy — another frustration for customers.

McDonald’s already has their own app, offering deals and discounts for customers.

(© Copyright 2017 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)

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