50 Stories: Jingle King Steve Karmen

NEW YORK (WCBS 880) – This week in his 50 Stories podcast, Wayne Cabot introduces the legendary man behind the sound of the station.

Find more 50th anniversary special features here, and be sure to follow the station on Facebook and Twitter.

Composer Steve Karmen created the “News Is” jingle, along with countless others (“When You Say Bud” and “Nationwide Is On Your Side” to name a couple).

He takes us back to the era when the jingle was king.

Karmen composed “News Is” for then-WCBS General Manager Robert Hyland in an effort to differentiate the brand from – not to mention, to beat – 1010 WINS.

Plus, they listen to his catalog of jingles and even hear some that never made air.

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