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NYC Department Store Holiday Window Display Guide 2011

December 22, 2011 9:59 AM

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The 2011 Macy's Herald Square Christmas windows unveiling is held outside Macy's Herald Square on November 17, 2011 in New York City. (Photo by Astrid Stawiarz/Getty Images)

The 2011 Macy’s Herald Square Christmas windows unveiling is held outside Macy’s Herald Square on November 17, 2011 in New York City. (Photo by Astrid Stawiarz/Getty Images)

Besides the Rockefeller Center Christmas Tree, nothing captures the Christmas spirit in the Big Apple quite like the classic department store window displays. From snowflakes to shopping bags and even a full-on storyline, this year’s displays continue their tradition of being entertaining and awe-inspiring. If you’re headed into the heart of the Big Apple, let your eyes enjoy these spectacular free sights and check out our guide to 2011’s NYC department store windows. By Krissy Dolor.

More Photos: NYC Department Store Holiday Windows 2011

Macy’s Herald Square

133210857 10 NYC Department Store Holiday Window Display Guide 2011

The 2011 Macy's Herald Square Christmas windows unveiling is held outside Macy's Herald Square on November 17, 2011 in New York City. (Photo by Astrid Stawiarz/Getty Images)

151 W. 34 St.
New York, NY 10001
212-695-4400 ‎
macys.com

This Christmas, Macy’s will do their part to make wishes comes true with their “Make-A-Wish” windows. Award-winning designer Paul Olszewski combined modern technology and traditional elements of animation to create this year’s theme, which transforms holiday wishes and dreams into festive ornaments. With all the sets, costumes and characters donning white, the colorful ornaments of dreams and wishes will pop even more. The first window sets the tone using 3DFusion, the first 3D technology if its kind in retail history. Other highlights include a “Ship of Wishes” window, featuring real wishes from children from the Make-A-Wish Foundation, and an interactive ‘make-a-wish’ window, where visitors can design their own ornaments to take home virtually on their mobile devices.

Saks Fifth Avenue

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(credit: Thos Robinson/Getty Images for Saks)

611 Fifth Avenue
New York, NY 10022
212-753-4000 ‎
saksfifthavenue.com

This year, the Fifth Avenue flagship puts on a dramatic light show: The Snowflake & Bubble Spectacular. An updated twist on last year’s bubbles theme, the show, which will be projected onto the building’s facade, celebrates the integration of technology and fashion. The traditional Saks snowflakes symbolize joy and hope, while the bubbles appear to interact with the snowflakes through projection technology. Saks Fifth Avenue is using a new soundtrack composed just for the show, along with a unique six-projector system that appears to change the features of the building itself using vivid 3D programming.

Bloomingdale’s

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Bloomingdale's 59th Street Holiday Windows 2011(credit: Jemal Countess/Getty Images)

1000 Third Avenue
New York, NY
(212) 705-2000
bloomingdales.com

Bloomingdale’s is known for their legendary shopping bags, and this year’s theme will celebrate the iconic designs throughout the years. Oversized vintage bags nestled in  velvet will open or spin, showcasing a diorama of intricate sculpted animation. While you’re looking at this display, make sure to put your best face on – special cameras will snap your photo and sent it to Bloomindale’s Facebook page. But if you’re looking for your own vintage Bloomie’s bag to take home, head inside the store to purchase your own collectible bag. One design per week will be released until Christmas, so be sure to keep shopping if you want all six!

Lord & Taylor

132842261 10 NYC Department Store Holiday Window Display Guide 2011

(credit: Jemal Countess/Getty Images for Lord & Taylor)

424 Fifth Avenue
New York, NY 10018
212-391-3344 ‎
lordandtaylor.com

This year, Lord & Taylor asked children from Women In Need shelters and local schools to draw what they believe Christmas is made of for the theme, “What is Christmas Made Of?” Inspired by these pieces of art, the stores mechanical holiday windows feature 125 of their original drawings.

Barneys New York

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Lady Gaga attends Gaga's Workshop Ribbon Cutting at Barneys. (credit: Neilson Barnard/Getty Images for Barneys New York)

660 Madison Avenue
New York, NY 10065
212-826-8900
barneys.com

More Photos: The Launch Of Gaga’s Workshop At Barneys

Barneys puts their own twist on Christmas with their 2011 campaign – Gaga’s Workshop. The pop diva herself has collaborated with artists Eli Sudbrack and Christophe Hamaide Pierson of Assume Vivid Astro Focus and Nicola Formichetti, creative director of Mugler and Lady Gaga’s very own fashion director, to create the singer’s eclectic version of Santa’s Workshop. These designs are featured in the windows of their Madison Avenue location – which will also change it’s fifth floor to showcase the display. The signature artwork for Gaga’s Workshop will be featured on holiday bags and packaging.

Bergdorf Goodman

bergdorf goodman holiday windows NYC Department Store Holiday Window Display Guide 2011

'Teacher's Pet' window at Bergdorf Goodman. (credit: Ricky Zehavi/Bergdorf Goodman)

754 5th Avenue
New York, NY 10019
(212) 753-7300.
bergdorfgoodman.com

The collection of windows at Bergdorf Goodman this Christmas season is titled “Carnival of the Animals.” With individual windows called “The Brass Menagerie,” “Testing the Waters” and “Breaking the Ice,” the display includes all sorts of wildlife, from primates to polar bears.

In “Teacher’s Pet” (pictured), a model dressed in a black and white lace Marchesa gown stands inside a 3-dimensional paper classroom filled with similarly colored paper animals, including a life-sized paper zebra and panda bear.

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