store21 Guide to New York City Bra Fittings

Photo Credit: Azaleas

A properly sized bra will make your look taller, thinner, and make your boobs perkalicious. Unfortunately, 85% of women, according to lingerie store Intimacy, are walking around in the incorrect size. Bad bra wearing can lead to poor posture, frumpy appearance, and worst of all sagging. If you’re looking for the perfect bra, look no further, New York has some of the best bra fitters in the world and you’ll find them at these stores:


1252 Madison Ave.
New York, NY 10128

You walk into Intimacy thinking you’re a 36C, and walk out knowing you’re really a 32 F. What those women can do with your bra is amazing, and what a correctly sized bra can do for your figure is AMAZING. Expert sizers will open your eyes to a whole new sizing system that will make your breasts look shiny and new. On the pricy side, but they have an unparalleled inventory that will no doubt carry something in your price range.


23 E 10th St.
New York, NY 10003

Some bra shops are strictly utilitarian, and some have more of a bent toward the bedroom. Azaleas is a little of both. This is a small, independent lingerie shop with a consistent high quality inventory. Inside you’ll not only find bras that are supportive, but are also quite pleasing on the eye. The shop is fully stocked with all sorts of lingerie, but the staff will help you find the perfect fit if you ask.

La Petite Coquette

51 University Pl.
New York, NY 10003

A little on the pricey side, but this shop is a must visit. La Petite Coquette is a lingerie lovers dream, especially if you covet yourself a corset. Staff are diligently trained in bra sizing, and they do stock larger cup sizes for the bigger busted among us. The shop even does altering on-site for those hard to fit.


66 Madison Ave.
New York, NY 10016

Where has this store been all my life?! Well Japan apparently, that’s wear this chain started. The staff at Ripplu are seriously hands on…your boobs. So, perhaps this is not for the timid to touch, but if you’re looking for a bra that will transform your life this is the place to go. When you first enter the store the polite beyond measure staff will ask you what you’re looking for, point you in the general direction and help you choose a bra. Afterward you try it on, sales lady comes in decides if it’s the right fit and adjusts sizing accordingly. Once the “right” bra is on she will then teach you how to wear it. Sure you thought you knew how to wear a bra, but the pull fat, squish up method of bra wearing will change your life (and decrease that little thing of underarm fat you can’t get rid of). And their stock is beautiful, definitely a must for bra fitting and lingerie shopping.

Town Shop

2273 Broadway
New York, NY 10024

Town Shop has been fitting bras since the dinosaurs roamed the earth. Or close to it, this landmark lingerie store opened its doors in 1888. The bonus to this place is that it has a huge selection of bras in sizes never before fathomed by the breast ogling mind. The bad, the service is hit or miss, some days you’ll get a salesperson that will dote on you and your bosom until everyone is happy, other days you’re pretty much on your own. If you’re hard to size it’s worth a visit, also they do alterations for free on site.

Comments (3)
  1. bh says:

    any locations on LI?

  2. NYC Nice Guy says:

    Okay, where are the pictures??? Come on, let’s see what a pair looks like “properly fitted!”

  3. git r. says:

    heard of them

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