American Beverage Association
The legislation will ban the sale of energy drinks to minors at county parks and beaches as well as prohibit the marketing of energy drinks to teens.
Speaking Tuesday at a midtown restaurant that is voluntarily adopting the city’s sugary drink policy, Mayor Michael Bloomberg defended the ban and said he is confident the city will win in appeal.
New York Supreme Court Judge Milton Tingling ruled Monday that the city may not enforce the new regulation, which would have put a 16-ounce limit on sugary drinks — both bottled and fountain.
Soda makers and sellers are in court over a bid to delay enforcement of New York City’s first-of-its-kind effort to limit the size of sugary drinks.
Mayor Michael Bloomberg lashed out Friday at the NAACP’s New York state branch and a network of Hispanic groups for filing a lawsuit against the city’s ban of supersized sugary drinks.
The beverage industry is trying to take the fizz out of Mayor Michael Bloomberg’s big sugary soda ban. The two sides battled like Coke versus Pepsi in court on Wednesday.
The new regulation puts a 16-ounce limit on sugary drinks sold at city restaurants, movie theaters, sports venues and street carts and applies to both bottled and fountain drinks.
The machines will let customers see the calorie counts for drinks before they make their purchases.
The American Beverage Association is rolling out an ad campaign touting “More Choices, Smaller Portions, Fewer Calories.” The ads will reportedly appear in the subway system.
The American Beverage Association reportedly led lobbying in the state with nearly $13 million and helped defeat an effort to put a penny-per-ounce tax on sugary drinks.