LOOK!

A "LOOK!" sticker is seen on a taxi in Manhattan - Sept. 25, 2012 (credit: Rich Lamb / WCBS 880)

NYC DOT, TLC Introduce ‘LOOK!’ Campaign For Taxi Riders

New York City officials are asking taxi passengers to look before they open their door because it could save a life.

09/25/2012

LOOK Ad Campaign (credit: NYC DOT)

City Launches New Campaign To Get Drivers, Pedestrians To LOOK!

The campaign features pavement markers, with eyes drawn inside the “O’s” in the word “LOOK!,” painted in crosswalks at 110 intersections across the city.

09/20/2012