Cutting Through The Chaos
Wednesday, October 19, 2016
Registration/Networking – 7:15 a.m. | Program – 8:30 a.m. to 10:00 a.m.
The Carltun in Eisenhower Park, East Meadow, New York
The WCBS SCNB Small Business Breakfast featuring CA Technologies Co-Founder Russell Artzt
Have your old ways of doing business stopped working? Is it getting harder to reach your target audience? Do you want to grow your company?
Come to the WCBS SCNB Small Business Breakfast on Long Island this October and learn how to cut through the chaos and make your business grow.
Our featured guest will be Russell Artzt, Co-Founder of software giant Computer Associates International, a Long Island startup that became one of the world’s largest computer software vendors.
A talented panel of local business experts will join Russ to tackle topics like online selling, raising capital to fund your small business, and ways to grow including franchising.
The host for the morning will be CBS-Bloomberg Business Reporter Joe Connolly. Join us on the morning of October 19th at the Carltun in East Meadow, Long Island. Registration and networking will begin at 7:30am with the program getting underway at 8:30am.
WCBS Small Business Breakfasts have been selling out for years and have aided in the growth of countless New York area businesses. Register today.
Russell Artzt – Thirty-nine years after co-founding Computer Associates, Russ Artzt retired last summer as CA’s Executive Vice President for Research and Development and lost no time starting a new company and helping other startups and charities. His new startup, Digital Associates, helps businesses analyze their digital operations to streamline their infrastructure, deepen their insights and improve their business decisions. Digital Associates combines large business experience with startup agility.
Russ will talk to us about the process of turning a startup into a relevant and thriving business.
Leen Nsouli is the industry analyst for The NPD Group’s Office Supplies division.
Since joining NPD in 2013, she has focused on the analysis of trends in the office and school supplies industries, providing clients with sales and marketing insights, and category management solutions based on point-of-sale and consumer information.
Leen will talk about the top techniques in selling online.
Marina Mentzel is the founder of urSwim, an on-site swim school that exclusively provides swimming lessons and lifeguarding services in the convenience and comfort of its clients’ homes. The idea for the company was formed when Mentzel, a former competitive swimmer, realized the demand for quality on-site swim instruction after teaching swim lessons and lifeguarding during her summers off from college and law school.
Marina will be talking about multiple ways to grow including franchising your business.
Anthony Lo Sardo is the Founder, Chairman, CEO, and Brewmaster of the Queens startup Bayside Brewery. Tired of his day job, Anthony threw himself into the craft brewing business and started the business in his grandmother’s garage in 2012. Today, he has gained a reputation in the local brewing community because of his fresh yeast brewing methods, and his innovative marketing techniques.
Anthony will tell us how he successfully raised money for his business using Kickstarter, and how to market through video and other new tools.
Over the years, New York area business owners have made many sales, countless contacts and have gotten hundreds of good, usable ideas at our popular WCBS Small Business Breakfasts. Please join us again or for your first time. You’ll be glad you did. It’s an enjoyable, efficient use of your morning.