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Steak ‘N Shake Burger Chain Comes To Midtown, First Customers Get Free Food For 1 Year

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(credit: DNAinfo/Mathew Katz)

(credit: DNAinfo/Mathew Katz)

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NEW YORK (CBSNewYork) – The Theater District welcomed a new burger joint Thursday by rewarding its first 150 customers with free meals for a year.

Steak ‘n Shake, a classic burger chain with locations in 23 states across the country, sits right next to the Ed Sullivan Theater.

1010 WINS’ Juliet Papa reports

See Also: NYC’s 5 Best Burger & Beer Lunch Spots | NYC’s 5 Best Restaurants For French Fries

“There are a lot of consumers who grew up with Steak ’n Shake but now reside in New York City,” said Sardar Biglari, the restaurant’s chairman and CEO. “We are reconnecting with them.”

More: NYC’s 12 Best Burgers | NYC’s 7 Best Milkshakes

The store, which is debuting its new organic “Signature Steakburger,” opened at 10 a.m. and provided the first 150 customers with a 52-week booklet of vouchers for burgers, fries and a shake.

Related: Brooklyn Burger Bistro Brings Back ‘The Donut Burger’

steak n shake1 Steak N Shake Burger Chain Comes To Midtown, First Customers Get Free Food For 1 Year

Customers at the opening of Steak 'N Shake (credit: Juliet Papa/1010 WINS)


Steak ‘n Shake is located at 1695 Broadway (between 53rd & 54th Streets).

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