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Discount Vodka Company ‘Wodka’ Courts Controversy Again With Latest Billboard

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Photo of the online version of the controversial billboard ad. (credit: Wodka website)

Photo of the online version of the controversial billboard ad. (credit: Wodka website)

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NEW YORK (CBSNewYork) — A vodka company known for its controversial advertising has removed a Bronx billboard after community outcry.

The company making “Wodka” vodka drew the ire of residents and Community Board 2, who complained about the billboard reading “Escort Quality, Hooker Pricing.” The ad is meant to convey the company’s message of a premium product at a discount price.

The ad, which appeared over the Bruckner Expressway was taken down Wednesday morning. The same billboard can still be seen along the West Side Highway in Harlem. It is not clear if that ad will come down also.

“Wodka” is the same company which drew heavy criticism last November for a similar ad that read “Christmas Quality, Hanukkah Pricing.”

In that instance, the Anti-Defamation League called the ad “crude and offensive,” and said it reinforced “anti-Semitic stereotypes.”

That billboard was eventually removed after the condemnation from the ADL.

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