New NYC Ad Campaign Targets Sweetened Teas, Fruit Drinks
CBS New York (con't)
Affordable Care Act Updates: CBSNewYork.com/ACA
Health News & Information: CBSNewYork.com/Health
NEW YORK (CBSNewYork/AP) — New York City’s campaign to cut consumption of sugary drinks now features ads warning people about sweet teas, sports and energy drinks and fruit-flavored beverages.
The city health department launched the TV and bus ads Monday. The spots say such drinks might sound healthy but are packed with added sugar and that can lead to obesity and other health problems. Some of the ads target kids and teens.
Instead, the health department urges residents to drink fat-free milk, seltzer or water and eat fresh fruit instead of drinking juice.
The ads cost about $1.4 million. They further a “pouring on the pounds” campaign that dates to 2009.
WATCH ONE OF THE ADS:
The American Beverage Association says the ads oversimplify the causes of obesity.
The city and soft drink makers and sellers are in court over the city’s effort to cap the sizes of soda and other sugary drinks sold in many eateries. A judge struck down the measure, but the city has appealed.
In addition to the 16-ounce sugary drink limit, Mayor Michael Bloomberg has led the charge on a number of health initiatives since taking office, including banning smoking indoors and in some outdoor spots, requiring chain restaurants to post calorie counts and launching a crusade against salt.
You May Also Be Interested In These Stories
- Water Main Break Causes Street Closures In Millburn, N.J.
- Weehawken Cove ‘Boat Graveyard’ Mystery Deepens: Where Did They Come From?
- CBS2 Exclusive: 140 Families In Bronx Housing Project Without Heat Given Hot Plates To Cook On
- De Blasio: Someone May Have ‘Inappropriately’ Tapped Gas Line Before East Village Explosion
(TM and © Copyright 2013 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2013 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)