NEW YORK (CBSNewYork/AP) —The city is going coo coo for Cronuts.
People have been flocking to the tiny downtown shop of French chef Dominique Ansel to indulge in the latest food craze that has arrived just in time for National Doughnut Day.
The croissant-doughnut hybrid went on sale in limited quantities about three weeks ago and cronut lusters began lining up almost from the start after word spread on blogs. They’re now 100 strong most mornings for the chance to nab the quirky, fried treats, including some who show up at 6 a.m., two hours before the door opens at the Dominique Ansel Bakery in SoHo.
“I’ve dreamed of having one, multiple times,” one first-time customer told 1010 WINS’ John Montone. “I’m losing my Cronut virginity this morning, it’s very exciting.”
Some often leave empty handed, or at least Cronut-less if they turn up their noses at the 30 or so other items on Ansel’s menu. He makes only 200 to 250 Cronuts every morning (it takes three days to complete the process) and has been selling out within an hour.
He limited his customers to two per person at the cash register Monday. That’s down from three.
“A little bite of heaven. Definitely worth the calories,” said Kyra Parkhurst, in town from Park City, Utah, after arriving about 7:30 a.m. and cajoling Ansel to sign her gold, cardboard carry box once she made it inside.
For those who don’t make it inside, more than a dozen people who have scored already-trademarked Cronuts have been scalping them on Craigslist for up to $40. That’s eight times Ansel’s asking price of $5 a piece and can include delivery to as far away as Queens and Brooklyn.