NEW YORK (WCBS 880) — Superstition didn’t stop a couple of city restaurant owners from leasing space some say is jinxed.

The new owners at the New York Burger Company franchise at 470 W. 23rd St. believe they’ve covered all the bases.

The owners invited a Buddhist priest, Catholic priest and Jewish Rabbi to the site Monday to chase away some bad spirits and sprinkle some holy water.

At least four restaurants have come and gone in the same location over the past 10 years, WCBS 880’s Paul Murnane reported.

WCBS 880’s Paul Murnane reports from Chelsea

“I’m not superstitious, but every time I walked in the kitchen — when let’s say I was doing a special dish or something like that — I would do 13 portions,” owner Petrous Moldovan said.

Owner Madeline Poley said she believes there is a 25-year run of restaurants opening and closing in the space.

“It was like an archaeological dig. Our contractor went down through at least four restaurant sites. One just kept building over the other,” Poley said.

Poley believes good people, good food, concept and timing will keep the place in business when the restaurant opens next week.

Comments (11)
  1. ed amawas says:

    The owners are strong believers of a Higher power who can transform this place into a fruitful and peaceful place where can enjoy their meals. I just hope that owners will work hard together for one goal and if they do, God will bless their efforts.

  2. zizi says:

    They need a muslim to read some koran there. That will make the business boom. WORDS OF THE WISE

  3. WOODSIDE MIKEY says:

    TIME TO CALL GHOST BUSTERS ON THIS OPERATION !!!!!!! GOOD LUCK

  4. Angel says:

    None of the people she used in the pictures she used looked holy….his holiness the dalai lama would have been a good choice or find a woman who is 777 in NYC some where:)
    Good luck to her anyway, poor thing. God bless.

  5. old nasty says:

    What no vudo witch doctor? What they should really do is throw one of their young,beautiful female coustomers,over the grill,once a month! Better yet how about, a mother in law?l.

  6. peter says:

    if at first you don’t succeeed, fail & fail again..lol

  7. The Ten Minute Astrologer says:

    It would have been a good idea to check it out with an astrologer too. Not the best time to open a business under a Mercury Retrograde. It starts on Friday.

  8. Wil says:

    the eatery @ http://www.yum34.com did something similar. things did change.

  9. Tom Anderson says:

    Location…Location…Location…wake up idiots! The last place I would spend my hard earned dollars, (or the banks money!), is in the same type of business in the same place as all the other business that tried to make a living there. Go figure!!!

  10. Unreligious says:

    Perhaps the “jinx” is the high rent the landlord charges.

  11. otto says:

    Hopefully this will work for them. Will be interesting to see if it does.

    They key is INTENT. If those in attendance truly believe in the blessings, then the chances of success are very high. If they look at it as a “hokey” publicity stunt, then it won’t work.

    OK, I know most of you don’t believe this. But consciousness is the most powerful force in the universe. We will learn this as time goes on.

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