NEW YORK (WCBS 880) –– Mayor Michael Bloomberg said Monday a record number of tourists visited New York City in 2010. Now, the city is taking steps to bring in more tourist dollars during two of the slowest months of the year: January and February.

Deputy Mayor Bob Steele spoke with WCBS 880’s Peter Haskell about the greater efforts being made to bring people into town.

WCBS 880 Reporter Peter Haskell finds out some new deals.

“For the first time ever, in coordination with the Broadway League, I’m pleased to announce Broadway Week,” Steele said.

From Jan. 24 to Feb. 10, you can get two-for-one tickets to 18 Broadway shows.

“Everyone wants a bargain. Everyone wants a sale. Everyone comes to New York to go to Macy’s for the sales. Now you can go to Broadway for the sale,” said performer Harvey Firestein.

Steele also announced Restaurant Week, which will actually run for two weeks — from Jan. 24 through Feb. 6.

Restaurantuer David Berk said it does have an impact.

“It does drive business in the slower months,” Berk said.

Bloomberg said 48.7 million visitors came to the city and spent $31 billion last year.

More information on
Broadway Week and Restaurant Week from