NEW YORK (CBSNewYork/AP) — Major newspapers and retailers are teaming up to put more advertising into mobile phones through a new service developed by The Associated Press.

The feature, called iCircular, will start appearing Monday in the mobile phone applications of the participating newspapers. It’s the pilot phase of a project announced nearly a year ago by the AP, a not-for-profit cooperative owned by newspapers.

ICircular is meant to be the digital equivalent of the coupons and other promotions inserted into print editions of weekend newspapers.

The initial group of 40 newspapers adding iCircular to their phone apps includes the New York Daily News and the Los Angeles Times.

Target, Macy’s, Kmart, Toys R Us and J.C. Penney are among the 20 retailers committed to running ads in iCircular.

What do you think? Sound off in our comments section below…

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Comments (5)
  1. Douglas Reid says:

    Enough is enough. Turn on your computer there is an ad. Turn on your tv there is an ad. Look at city buses and cabs there are ads. Stop already with the ads.

    1. Nick says:

      Don’t like ads? So go PAY Full Price for your news paper, tv and websites than. Who do you think pay for this? “THEY”?

  2. Soap says:

    Ill go back to a rotary phone.

  3. Private Ryan says:

    This better be a specifically Opt-IN item, or the advertizers will incur significant wrath from users who object to their minutes being used without permission. Frankly I would NEVER allow such intrusion – I’d turn in the phone first and revert to a lesser technology that can’t be messed with.

    1. Private Ryan says:

      I suppose alternatively I might consider billing each ad one hundred dollars for treaspass.

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