NEW YORK (WFAN) — Jay-Z and the Nets are in a Brooklyn state of mind.

“We’ve decided that the final name would be the Brooklyn Nets,” the hip hop mogul — and franchise part-owner — announced Monday.

“I’m really giddy right now. Brooklyn Nets, yeah,” he said during a televised interview.

Jay-Z, who grew up in Brooklyn’s Marcy Houses, will celebrate the Barclays Center’s September 2012 opening with “one, two, maybe three” concerts. Dates haven’t been set.

1010 WINS’ Stan Brooks reports

The Nets are scheduled to move from New Jersey for the 2012-13 season.

“It’s great. I have a reason to come to Brooklyn often, which is fantastic for me,” said Jay-Z. “This is my foundation.”

Photos: Barclays Center Construction Update

The Nets will attempt to convert Knicks fans with billboards, advertisements on phone booths, taxi tops and a quarter-million coffee cups, the New York Post reported on Monday.

“We’ll be blanketing Wall Street with the coffee cups,” Nets CEO Brett Yormark said, according to the paper. “There will be great concerts and other entertainment — so who better to deliver that message than the world’s No. 1 entertainer, Jay-Z?”

But not everyone was impressed with the team’s media blitz tip off.

“Not getting rid of the name Nets is a major mistake,” tweeted CNBC sports business reporter Darren Rovell. “Chance to rebrand themselves, get attention.”

WCBS 880’s Alex Silverman with Marty Markowitz and Jay-Z

“While we always respect any competition,” MSG said in a statement, “the Garden will always be the Garden.”

Jay-Z later announced the name change at a press conference across the street from the arena’s Prospect Heights construction site.

What do you think of the name change? Be heard in the comments below…

Comments (7)
  1. Joe Abato says:

    Who new Rater who get his stadium, and the mighty Woody Johnson wouldn’t. Just shows, If you put NJ in the front of any sports team, Nobody gives a shoot.

  2. Sean Serritella says:

    How about the Brooklyn Davids or the Brooklyn Moses.

  3. NYCBOY says:

    It’s kinda cool – Brooklyn gets props; the entire energy will be different and motivating in a new arena, a hometown location…go for it. Naysayers are just
    miserable people. Ignore them. (Bet you’ll see them creeping in to watch the

  4. eLone says:

    Agree with Jack. The Nets have a long history, dating back to championship in the ABA with Dr. J who revolutionized basketball. Drazen Petrovic, Buck Williams, Derrick Coleman… why would they lose all that history, even though a lot of it was losing seasons? Good of them to keep it “Nets”.

  5. ZEKE says:

    Only an idiot thinks if you change the name the ghosts disappear; you have to exorcise demons, not wish them away… Thats like the buildings that dont call the 13th floor, “the 13th floor” and skip to 14… It doesnt matter what you call it, its STILL the 13th floor!!! You could have changed the nets name, but they STILL would have been the Nets franchise from 1968-2011!!!!

    Getting rid of the Nets name would have been a slap in the face to fans who waited forever to make the NBA finals with Kidd and those who were fans of dr. J, and to change the name would have ruined it for the fans. We are the Nets fans, It was nice of Knick fans to try to get us to change our name…

  6. Bklyn mom says:

    with a Russian owner, I’m surprised they didn’t rename them the Brooklyn Das! LOL

  7. Jack Nichols says:

    Darren Rovell is an idiot. The team is already rebranding themselves by discarding ‘New Jersey’ for ‘Brooklyn’. By keeping their name they keep their historic fans as well. There’s no downside to this.

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