NEW YORK (WFAN/AP) — Jeremy Lin has hired new representatives to handle business opportunities following his breakout season with the Knicks.

Lin, who will become a restricted free agent next month, retained the sports practice at Williams & Connolly LLP in Washington, led by agent Jim Tanner. Tanner said Thursday in a statement the firm will represent Lin in areas such as marketing endorsements, licensing, personal appearances, media relations and community investments.

The firm will collaborate with Lin’s agent, Roger Montgomery, on free agency and basketball matters.

Undrafted out of Harvard, Lin became the Knicks’ starting point guard in February and averaged 24.6 points in a remarkable 10-game run that made him the NBA’s biggest story.

“He captured everyone’s imagination,” Tanner told the New York Post. “Everyone can identify with his story being an underdog, overcoming odds and excelling.”

The Knicks can match any offer he receives and have said they intend to keep him, though they reportedly may find some competition from the Toronto Raptors.

“I am confident that Williams & Connolly will provide me with the guidance I need to continue to develop personally and professionally,” Lin said in a statement.

How secure are you that Lin will stay with the Knicks? Sound off in the comments below…

(TM and Copyright 2012 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)


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