NEW YORK (CBSNewYork/AP) — No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City’s subway and bus fare cards.

The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.

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MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.

They’ll generate extra revenue for the agency to balance government cuts and rising costs.

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Ads have appeared on MetroCards for years — on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.

The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.

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