NEW YORK (CBSNewYork/AP) — No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City’s subway and bus fare cards.
The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.READ MORE: Five Things We Know About The West Hempstead Stop & Shop Shooting
MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.
They’ll generate extra revenue for the agency to balance government cuts and rising costs.READ MORE: Police: Gabriel Dewitt Wilson Sought For Questioning After Deadly Shooting At West Hempstead Stop & Shop
Ads have appeared on MetroCards for years — on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.
The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.MORE NEWS: Stop & Shop Shooting: Cashier Describes Terrifying Moments Shots Rang Out
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