NEW YORK (CBSNewYork/AP) — No nudity and no obscenities. But everything else flies when it comes to new ads that will soon appear on New York City’s subway and bus fare cards.
The cash-strapped Metropolitan Transportation Authority is now selling ads for the front of its MetroCards, just above the magnetic strip.READ MORE: Times Square Shooting: Intense Manhunt For Suspect; Sources Say Police Locate Discarded Clothes Nearby Scene
MTA spokesman Aaron Donovan said Wednesday that even political ads will be accepted.
They’ll generate extra revenue for the agency to balance government cuts and rising costs.READ MORE: See It: NYPD Officers Rescue Ducklings, Lead Mama Duck And Family Back To Central Park
Ads have appeared on MetroCards for years — on the back. The only untouchable part of the card will now be the magnetic strip that allows straphangers to pass turnstiles or bus fare boxes.
The minimum cost is $20,500 for 50,000 cards and the maximum is $450,000 for 2.5 million cards.MORE NEWS: NYPD: Pushkar Sharma Confesses To Killing His Mother In Her Queens Home
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