Event Showcases Items Expected To Be Most In Demand

NEW YORK (CBSNewYork) — A flying Iron Man and a huggable Elmo are being labeled the hottest toys for the holiday season, WCBS 880’s Marla Diamond reported.

The remote-controlled Iron Man was the star attraction at a toy event in Chelsea on Thursday.

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“We beefed it up,” a representative with EB Brands, the toy’s maker, told Diamond. “We gave it a 2.4 gigahertz controller, so it can go three, four, five hundred feet up in the air.”

TimetoPlayMag.com release its annual holiday “Most Wanted List.” It tests the toys for durability and fun.

On its list is Big Hugs Elmo, which hugs, falls asleep and sings a lullaby.

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TimetoPlayMag.com also touts Barbie Digital Makeover, which allows kids to give themselves virtual makeovers using an app, and Boom Boom Balloon, a game in which children push sticks farther and farther into a balloon while trying not to pop it.

Link: TimetoPlayMag.com’s Most Wanted list

Toy industry expert Chris Burns says retailers will offer discounts and incentives to get people buying after a lackluster year.

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