NEW YORK (CBSNewYork) — Have you ever stood in front of your closet wondering what to wear? Now, your computer could decide it for you.
As CBS 2’s Mary Calvi reported Wednesday, there are now online retailers that will send you clothes based on your personal preferences.
Sharon Barrow has never enjoyed choosing her outfits every day. But what she really hates even more is shopping for clothes.
“I’m lazy,” Barrow said. “I don’t want to go to the store. I don’t want to go through racks of clothes. I don’t want to dress myself.”
But now, Barrow has someone else picking up her clothes for her. She signed up with the online retailer Stitch Fix.
Customers fill out a survey with dozens of questions, including age, size and budget. You can also pick out your favorite kind of styles.
A computer algorithm then crunches the data.
Every month, a stylist sends her a box with clothes and accessories, along with instructions on how to wear them together.
“And I don’t have to think about clothing now — I have choices to wear,” Barrow said.
Stitch Fix is one of several online clothing companies that offer such personalized shopping and retailer. Analyst Wendy Liebmann said it appears to be a growing trend.
“It’s something that’s becoming more mainstream; more established, as retailers see the opportunity,” said Liebmann, WSL Strategic Retail.
Nordstrom sees the opportunity, as it recently bought the men’s personal shopping site Trunk Club for $350 million.
Barrow said she keeps about 90 percent of what she is sent, which costs her about $250 per month. She can ship back the items she doesn’t like free of charge.
On most personalized shopping sites, customers also have the option to buy clothes on a regular basis or just one time.
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