NEW YORK (CBSNewYork/AP) — New Year’s Eve: It’s the day to overpay for everything from that glass of flat Champagne to the impossibly high heels you’ll wear just once, to, once again, that ride from Uber.
The ride-hailing app expects this New Year’s Eve to be its busiest night ever. Due to high demand, and because it can, Uber is bringing back surge pricing, a boon to its drivers but a bane to passengers.
Fares can increase sevenfold during the busiest hours between 12:30 a.m. and 2:30 a.m.
“When you have such an incredible demand, this encourages drivers to get out to meet that demand,” Uber spokesman Taylor Bennet told 1010 WINS’ Rebecca Granet.