SAYREVILLE, N.J. (CBSNewYork/AP) — Sayreville school officials are considering selling ad space, including on its buses, to raise money.

The initiative calls for the district to develop a plan to sell advertising to hospitals, universities and other vendors.

Superintendent Richard Labbe said he believes the proposal could generate as much as an additional $1 million, reported.

The district’s 2014-2015 total operating budget is just over $79.5 million compared to $76.3 million during the 2013-2014 school year, Labbe said.

It will be up to the school board to regulate the district’s marketing plan.

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