NEW YORK (CBSNewYork) – An apparel company is hoping to send a message of female empowerment on New York City streets.

The non-profit clothing company Feminist Apparel has posted about 50 signs in Brooklyn and Manhattan alerting passersby they have officially entered a “no catcall zone,” to raise awareness during Anti-Street Harassment Week.

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The text “end street harassment” can be read at the bottom.

The fashion brand said it’s an effort to deter lewd, unwanted behavior directed at women walking through the city.

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But as 1010 WINS’ John Montone reported, the signs won’t deter everyone.

“(How do you do it? What is your catcall?) Hey there beautiful. (You don’t think that’s harassment?) No, women like it, Just don’t take it further than that,” one admitted catcaller said.

But one woman, who had been catcalled just minutes earlier, doesn’t agree.

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“Harassment is never sexy. Respect is always sexy,” she said.