BRONX (CBSNewYork) — A Coors Light billboard in the Bronx is raising some eyebrows.

The billboard, which is located on the Deegan near Yankee Stadium, reads in huge letters “Born in the Rockies, Lives in Bronx.”

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The phrase is missing the article “the” before the Bronx.

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“We need to educate our friends from Coors the proper way to talk about the Bronx,” Mayor Bill de Blasio said. De Blasio added that they obviously haven’t spent a lot of time around here, CBS 880’s Rich Lamb reports.