Pharrell Williams’ push for measures that prevent climate change is picking up more momentum as he asks leaders to create greener jobs and save the planet in a recent video.
In the video, published to YouTube by the International Labour Organization, Williams calls for an economy that promotes the sustainability of this planet through green job creation for young people.
“I believe climate change is one of the most defining issues of our time, one that threatens our very existence on Earth,” he says in the video.
Williams’ video fits into the ILO’s 2015 Work Summit, a part of the organization’s International Labour Conference which speaks on climate change and its impact on businesses and the economy.
“Right now, we have a unique opportunity to tackle climate change and to make sure young people and our planet have a future that is sustainable for many generations to come,” Williams emphasizes.
It would seem the “Happy” singer is trying to make this a green summer for everyone with the upcoming Live Earth concerts he is serving as the creative director of as well.
Back in January, Williams partnered with former Vice President Al Gore to plan the series of environmentally-conscious concerts on June 18 that will take place in cities like Paris, New York, Cape Town, Sydney, Rio de Janerio and Beijing. As the creative director, Williams will help the former Vice President pick artists and possibly perform himself.
Williams also spoke to the U.N. about climate change in March 2015 during the International Day of Happiness.
He now joins a list of celebrities who have also been very vocal about climate change activism, including Cameron Diaz, Leonardo DiCaprio, Edward Norton and Natalie Portman.
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Shawn Thomas writes Entertainment and Lifestyle content for CBS Local. Follow him on Twitter.