NEW YORK (CBSNewYork) — Man, that’s catchy.

ESPN is broadcasting a Nets-Knicks/Cavaliers-Pelicans doubleheader on Friday night, and the network has centered its commercial for the telecast around Knicks rookie sensation Kristaps Porzingis.

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The audio in the ad features the work of rap duo Transleiteris. The music video can be viewed above.

The Latvian song went viral in early July, just days after Porzingis was selected with the fourth overall pick by the Knicks in the NBA draft.

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Many fans and media members panned the selection of Porzingis, but the 7-foot-3 Latvian has exceeded all expectations and established himself a legitimate Rookie of the Year candidate.

In 18 games played this season, the 20-year-old is averaging 13.7 points, 9.3 rebounds and 1.9 blocks in 28.0 minutes per game.

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Entering Wednesday night’s game against the lowly 76ers, the Knicks are 8-10 and in third place in the Atlantic Division.