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Repeat Roses Brings Smiles To Faces Using Repurposed Flowers

NEW YORK (CBSNewYork) -- When the party's over and the guests have gone home, what happens to the beautiful centerpieces?

When florists partner up with Jennifer Grove of Repeat Roses, the flowers are enjoyed all over again.

"We've been able to break it down into smaller arrangements," Grove told CBS2's Sonia Rincon. "And just these couple of clusters of the lush pink, the deep red, this will brighten somebody's day."

The small arrangements end up at places such as hospitals.

Grove said it feels pretty good "to know that we're bringing a little bit of flower power to the lives of others who might need it, somebody who hasn't had a visitor in a while, someone who's going through cancer treatment."

One recent delivery was for the Hudson Guild community center in Chelsea.

"It's the kind of thing that we can't afford to do on our own and has real impact," said Ken Jockers, executive director of Hudson Guild.

Seniors and prekindergartners in the early childhood learning center get to see and smell the roses.

After that, Grove sends them back to nature. The flowers are collected and composted. The glass from vases are recycled.

Rearranging and bringing in the flowers has been so rewarding for Grove that she's hoping to share the experience, too.

"Actually, we've begun working on workshop programs with some different rehab centers in Brooklyn in particular, where the seniors are the ones taking the flowers, and they're working with the flowers, and they're passing them out and distributing them to other residents and patients in the hospital," she said. "So flower therapy, it works."

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