NEW YORK (CBSNewYork) — We’re counting down to the Super Bowl.

But tonight’s showdown between the Broncos and the Panthers are only part of the show — there are also the highly-anticipated commercials, sure to create a spectacle of their own.

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This year companies will fork over nearly $5M for a 30-second spot. So, what can you expect to see this year?

Advertising expert Richard Kirshenbaum, CEO of Sweat Advertising, visited the CBS2 studio Sunday morning to weigh in on this year’s top commercial contenders.

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Click on the video above to watch the full interview.