NEW YORK (CBSNewYork) – What if it were OK to text in some movie theaters?

It’s an idea the head of the largest movie theater chain in the world is considering, according to a report.

Adam Aron, head of AMC Entertainment, told Variety that he’s willing to consider allowing texting and mobile device use in some theaters.

“We need to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives,” Aron said. “When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear ‘please cut off your arm at the left elbow.’ You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.”

Aron said he’s considering having text-friendly sections or possibly specific theaters that are text-friendly.

Millennials told CBS2’s Cindy Hsu that they backed the idea.

“I think that’s fine, as long as it’s silent, and it doesn’t really bother anybody around them,” Miguel Moura said.

Another person said, “It’s fun to talk during movies about the movie.”

However, others don’t want to see the rules changed whatsoever.

“It’s disturbing, it’s distracting in front of the movies, it makes no sense,” Wilson Acosta said.

Dave Mareno said, “There was this girl having a fight over the phone while the movie was going on and people were like, ‘Man, we’re trying to watch a movie here.’ It’s really annoying.”

Aron also said that they need to figure out a way to allow texting and phone use that won’t disturb the audience.

“There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on,” he said.

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