NEW YORK (CBSNewYork)Derek Jeter says he not only wants to someday own a major league team, he also wants to help increase the sport’s popularity.

The Yankees great told CNBC on Wednesday he recognizes that baseball is not as popular with younger generations.

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“I think baseball is taking somewhat of a back seat to some of the other sports,” said Jeter, who retired in 2014. “And in my mind, I think this is the greatest sport in the world. I’m interested in helping the game grow.

“I think some of the other sports are sort of the sexy sports,” said Jeter, 41. “I think kidd nowadays they look at players playing in college and the next year they’re in the NFL or the NBA,” he said. “Baseball, you sort of get lost, because you have to play in the minor leagues for a little bit. Kids in this generation are into instant gratification.”

The future Hall of Famer said one thing he enjoys about baseball is that the daily grind mimics real life.

“It’s every day. It’s 162 games, plus 30 games in spring training, plus the postseason,” he said. “There’s a lot of work that goes into it.”

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