TOTOWA, N.J. (CBSNewYork) — Police in New Jersey were searching for a bakery burglar seen on surveillance video scouring the inside of a well-known cupcake shop.

With three cupcake shops in New Jersey, Maureen Jaret can’t memorize the names and faces of every customer, but she knows she’s never seen the stranger who broke into her bakery on Union Boulevard in Totowa.

“It’s like somebody stripped you down naked, and you’re standing in the middle of Madison Square Garden,” she told CBS2’s Jessica Layton.

She felt violated. It wasn’t the sweets that tempted the thief — she said he was clearly looking for a different kind of dough when he broke in Jaret’s Stuffed Cupcakes on July 10, and again two weeks later.

“We don’t think we properly locked the window,” she said.

After the second break-in Jaret was sure to lock both latches, but it didn’t stop the burglar. He broke the glass and made his way inside.

Store surveillance video showed the suspect moving from the back to the front of the store during a third break in over the weekend.

He even got down on his hands and knees to crawl on the floor –presumably looking for a hidden stash of cash.

“I realized this was clearly a desperate person,” Jaret said.

A post plastering his face on social media has been shared nearly 1,200 times. Jaret feels comforted by a community that wants him caught, and when that happens it will be the icing on the cake.

The owner believes the thief made off with about $500.