There are countless events that create a magical feeling during the holidays in New York, including gazing at the iconic holiday window displays. From Herald Square to Fifth Avenue, the spirit of the season is definitely “present”-ed at these stores. By John Friia

Lord & Taylor

424 Fifth Avenue
New York, NY 10018

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People are taken on a whimsical winter journey at Lord & Taylor with their “Enchanted Forest” holiday windows. Five windows are transformed to portray scenes of a winter wonderland with holiday animals. From bunnies ice-sating on a pond, to peaceful foxes slumbering underground and a mother owl perched on a treetop nest protecting her new-born babies, New Yorkers will feel they have left the hustle and bustle of the city and walked through a serene forest during winter.

(Credit: John Friia)

(Credit: John Friia)


151 West 34th Street
New York, NY 10001

Macy’s brings the spirit of the season to life with their “Believe” holiday windows. Combining technology and holiday nostalgia, Macy’s six window displays mirror the season — including scenes to celebrate, togetherness, giving, magic and love. The windows also salute nine years of Macy’s “Believe” campaign, which raises funds for Make-A-Wish, a national organization that grants the wishes of children with life-threatening medical conditions.

(Credit: John Friia)

(Credit: John Friia)

Saks Fifth Avenue

611 Fifth Avenue
New York, NY 10022

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Taking people on a journey to a “Land of 1,000 Delights,” Saks Fifth Avenue creates a colorful candy wonderland. From jumbo swirl lollipops, to whipped cotton candy and large gingerbread houses, the windows unleash everyone’s inner child with their “The Nutcracker Sweet” theme. Saks’ animated windows boast wondrous winter scenes among a luscious wonderland, including a journey over the candy cane countryside.

Tiffany & Co. Holiday Window Display 2016

(Credit: Tiffany & Co.)

Tiffany & Co.

727 Fifth Avenue
New York, NY 10022

Among the various window displays throughout Fifth Avenue, Tiffany & Co. sparkles with holiday cheer. Dazzling shoppers for decades, the windows illustrate picturesque vignettes of New York during the holidays. With pearls, diamonds and other pieces of jewelry, Tiffany’s flagship store creates scenes of a picnic in Central Park, a portrait of Rockefeller Center and a silhouette of the Manhattan skyline along the Hudson River.

More: Best Holiday Pop-Up Markets

(Credit: Ricky Zehavi)

(Credit: Ricky Zehavi)

Bergdorf Goodman

754 Fifth Avenue
New York, NY 10019

New Yorkers can gaze at the colorful display of fashion and creativity at Bergdorf Goodman. Continuing to enchant visitors with their “Destination Extraordinary” theme, the Fifth Avenue department store depicts a dream-like itinerary of lush locales, unexpected landscapes and garden within five windows.

Barneys Holiday Windows 2016

(Credit: Tom Sibley)

Barney’s New York

Multiple Locations

Looking to add a little laughter to the lives of New Yorkers, Barney’s New York showcases six windows — four uptown and two at their downtown location — following the theme of “Love, Peace, Joy.” One window that will put a smile on everyone’s face is their South Park-inspired display, which was designed by creators Trey Parker and Matt Stone.

John Friia is a freelance journalist and native New Yorker writing about food, drinks and lifestyle. You can follow his adventures on Instagram.


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