NEW YORK (CBSNewYork) — A cancer survivor who’s now trying to find a kidney is taking his plea to Times Square.

Marc Weiner, of Great Neck, Long Island, hopes his massive billboard will help him connect with a donor.

The former news executive was diagnosed with bladder cancer in 2015, and surgeons removed his bladder along with both kidneys.

kidney billboard times square Cancer Survivor In Need Of Kidney Takes Plea To Billboard In Times Square

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He’s now cancer free and receiving dialysis treatments three times a week.

Weiner says the billboard is doing its job so far.

“I’m ecstatic with that now, in less than a week, eight people have officially signed up to be tested,” Weiner said. “It officially means if they go through with it, they’ll give me their kidney. That’s huge.”

A family friend donated the billboard space, which will remain up until Weiner finds a match or November when it needs to come down due to prior construction plans.