MORRISTOWN, N.J. (CBSNewYork) – There was an unusual funeral procession in Morristown, N.J. Monday.

A crowd of cyclists escorted Marty Epstein’s body to a cemetery in Cedar Knolls.

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We first met Epstein while doing a story about how he started New Jersey’s first Gran Fondo, an endurance cycling event.

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Each year he’d been donating proceeds to charity.

Last year, he revealed he’d been fighting metastatic prostate cancer, and got Memorial Sloan Kettering to sign on as a sponsor.

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On Monday, the cyclists took part in “one last ride in honor of someone who devoted his life to cycling and cycling culture.”