"The secret to our success, I always say, is that we always give the people good value for their money," co-owner Herbert Morscher told CBS2's Elle McLogan.
Program: ElleCategories: Arts & Entertainment, Food & Drink, Local Community, General, Small Business, WCBSTV
Fountain Pen Hospital: Tribeca's Home For Fine Writing Instruments Since 1946Brothers Terry and Steve Wiederlight inherited the business from their father and grandfather.
Yu & Me Books: Lucy Yu's Chinatown Bookstore Focuses On Immigrant StoriesThe city's first Asian American woman-owned bookstore sits on Mulberry Street.
El Mofongo Restaurant: Dominican Pride Takes Root In Hempstead"All the hard work is paying off. We can see it," co-owner Martha Caro told CBS2's Elle McLogan.
Star Confectionery: Riverhead Luncheonette Caters To Locals For Three Generations"You're my friend as soon as you walk in," owner Anthony Meras told CBS2's Elle McLogan.
At Grandma's Place In Harlem, Shoppers Find Toys, Books, And Life Lessons"That's my hidden agenda, to make everyone a reader," owner Dawn Harris-Martine told CBS2's Elle McLogan.
Morscher's Pork Store: A Ridgewood Family Business Runs On Hard Work"The secret to our success, I always say, is that we always give the people good value for their money," co-owner Herbert Morscher told CBS2's Elle McLogan.
E.Rossi & Co.: Little Italy's Oldest Gift Shop Keeps Memories Alive"It's like stepping into a bowl of minestrone soup; you don't know what you're going to find," owner Ernie Rossi told CBS2's Elle McLogan.
Casa Latina: A Long-Running Music Shop And Community Hub Perseveres In Spanish Harlem"I love to be with the people here. I've been doing it for 56 years, and it's happy. It's a happy job," owner Vicente Barreiro told CBS2's Elle McLogan.
Source of Knowledge: A Newark Bookstore Honors African Ancestry"I get to meet my family every day, the customers, and the first thing I tell them is, 'Welcome home,'" co-owner Patrice McKinney told CBS2's Elle McLogan.
Ben 'Moody' Harney Helms NYC's Only Oyster Cart"Such a huge foundation to New York history is the oyster culture part," Moody told CBS2's Elle McLogan.
Kelewele: A Brooklyn Food Stall Where Plantains Are The Main EventFounder Rachel Laryea grew up eating the namesake dish, a popular street food in Ghana.
Canal Rubber Supply: Family Business Solves Problems With Rubber And Foam For Three GenerationsCustomers' needs range from the ordinary—noise cancellation and room ventilation—to the unexpected—puppet building and jar opening.
Bobb Howard's: Auto Repair And Old-Fashioned Candy In New Hyde Park"Kids, years ago, would come here after school to get their candy. Now, they're bringing their children in to get candy," owner Eileen Caplin Wysel told CBS2's Elle McLogan.
Family-Run Tofu Shop Fong On, Founded In 1933, Is Embracing Its Past And FutureOwner Paul Eng makes tofu using barrels his grandfather bought in the 1940s.
Paradox Comics: A North Arlington Hub Where All Characters Are WelcomeCarol Manthey and her husband John opened the shop almost three decades ago, and their comic book collection hasn't stopped expanding.
Taller Peralta: Fashions From Inwood Artist M. Tony Peralta Represent Latin Culture With A New York Twist"Once I started creating work that represented my culture, I figured out that this is my purpose in life," owner M. Tony Peralta told CBS2's Elle McLogan.
David Segal Violins: An Upper West Side Workshop Where Instruments Are Loved And Cared For"It takes about 200 hours, in my estimate, to make a violin," owner David Segal told CBS2's Elle McLogan.
Orient Country Store: A North Fork Family Grocery Counts On Community"You can't really get away from here without a bit of a conversation, so it's not for the introvert," owner Miriam Foster told CBS2's Elle McLogan.
SOS Chefs: Obscure Ingredients For Curious Cooks At Atef Boulaabi's East Village Spice Store"It's a repertoire of notes and a library of texture and smells," Atef told CBS2's Elle McLogan.
Style Eyes Optical: Margie Toney Wants To Pick Your Perfect Frames"Every single line I carry, there's got to be something funky," Margie told CBS2's Elle McLogan.
Pearl River Mart: An 'Asian American Wonderland Emporium' Is Reborn In SoHo"What we're doing is more than just business; we are trying to build a bridge between the two countries," co-owner Ching Yeh Chen told CBS2's Elle McLogan.
Seatuck Stained Glass: George Dalecki's Works Put 'Rainbows In Your Room'"It's a gentle and fun addiction," owner George Dalecki told CBS2's Elle McLogan.
Shuga Pie Shop: A Cake Sandwich Sensation In BabylonThe shuga pie was born when Micheline Cummings took leftover cake scraps and, instead of discarding them, sealed them together with frosting.
She-Weld: Blacksmith Marsha Trattner Creates Using Steel And FlameMarsha Trattner's Red Hook workshop is part art studio, part science lab.