NEW YORK (WFAN) — Jeremy Lin is reportedly staying with the swoosh.
Nike has extended their contract with Lin, according to Beijing Business Today, ensuring the Knicks’ overnight sensation won’t sign with a rival sportswear company.
So could a shoe be in the works?
Speculation swirled about the possibility last week after an image of a Zoom Hyperfuse 2011 shoe surfaced with “Lin” stitched across heel.
It was later labeled a fake by CNBC sports business reporter Darren Rovell.
There’s no doubt Lin has marketing appeal. Forbes named him the “fastest-growing athlete brand in the world” last week, estimating the guard’s market value at a whopping $14 million.
His popularity crosses borders as the NBA’s first American-born player of Chinese or Taiwanese descent. In China, Lin may have surpassed retired center Yao Ming as the nation’s most beloved basketball star.
Sports Illustrated just made Lin its cover star for the second straight week. The headline? “Jeremy’s World,” a story which will cover Lin’s sudden impact across the globe, according to the New York Daily News. The issue hits newsstands Wednesday.
Lin originally signed with Nike prior to his rookie season with Golden State. The sensational sophomore has led the Knicks to eight wins in ten games since his unexpected rise to fame over two weeks ago.
Is it enough for the sports apparel giant to release Lin’s signature shoe?
Would you buy a Lin shoe? Be heard in the comments below…