Nets Get Personal For Next Phase Of ‘Hello Brooklyn’ Campaign
NEW YORK (CBSNewYork) — The Nets are inching closer to opening night at the Barclays Center in Brooklyn.
And if you’re not familiar with the team’s starting lineup, you’ll soon just have to look around for one of many billboards plastering the borough.
The Nets will launch the next phase of their “Hello Brooklyn” campaign on Monday, aiming to familiarize fans the new team in town.
Billboards featuring “offseason fisherman” Gerald Wallace and “father of four” Deron Williams will be placed on the Brooklyn-Queens Expressway, around the Manhattan Bridge, Atlantic Avenue and other “select” locations, the Nets said in a statement. Joe Johnson and Brook Lopez will also get the larger-than-life treatment.
The campaign will hit the subway system in August, the team said.
“We are delighted to continue building a connection between Brooklynites and the players on their new home team,” Nets CEO Brett Yormark said in a statement. “This phase of the Hello Brooklyn campaign is a creative way for the players to share something about themselves in advance of their debut at Barclays Center this fall.”
The Nets unveiled their new logos and black-and-white look in late April, which was followed by the release of a neighborhood-centric video that applauded the “loyal” and “scrappy” of Brooklyn.
“It’s clear from the big crowd at our recent public celebration at Borough Hall Plaza, as well as our successful ticket and merchandise sales, that the borough is excited for their Brooklyn Nets,” said Yormark. “We’re thrilled to be part of the community as we get ready for opening night.”
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