NEW YORK (CBSNewYork) – With new beauty products coming out everyday in a multi-billion dollar industry, how do you choose?

The answer lies in the best beauty products picked during an elite competition in Midtown Manhattan, reports CBS2’s Cindy Hsu.

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The Cosmetic Executive Women Beauty Awards, or CEW, are considered to be the “Oscars” of the beauty industry.

There are 1,000 products competing in 46 different categories, everything from hair to make up to wellness. Beauty products are an $86 billion industry and growing.

CEW is a non-profit trade organization made up of more than 10,000 beauty professionals. The members vote for the awards, looking for the most innovative and creative beauty products at all prices.

“We go from masks, things that are $2.99 all the way up to prestige and luxury $300 and up,” said Andrea Nagel of Cosmetic Executive Women.

Cosmetic Executive Women Beauty Awards, or CEW, are considered to be the “Oscars” of the beauty industry. (credit: CBS2)

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One of the latest trends is a mask for under your eyes. Face rollers are also big, such as one made of rose quartz and works on minimizing pores and puffiness.

Brow application for eyebrows, smudge-proof long wearing formulas are hot.

Shiseido has come up with a 12-hour eye liner that can also be used for eye shadow and brows if you use a dark color.

If you love face masks, but not the mess, Sephora has a face mask applicator so you can keep your hands clean and bacteria off your face.

Butter London has come up with a glitter nail polish that you can peel off with no need for harsh polish removers.

For hair, you’ll find an unusual looking dryer from Dyson designed to protect the hair and not give out so much heat.

It also has eight different attachments including one that blow dries and curls at the same time.

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Cosmetic Executive Women beauty awards in New York City. (Credit: CBSN New York)

Complete List Of 2019 Winners


  • Bath and Body Prestige: Kopari Beauty Coconut Shower Oil
  • Bath and Body Mass: Weleda North America Skin Food Body Butter


  • Home Scent: Oribe, Côte d’Azur Incense
  • Beauty Tech Award: Perfect Corp., YouCam Makeup Platform


  • Hair Style/Hair Care: Drybar, Hot Toddy Heat Protectant Mist
  • Hair Tools: Dyson, Airwrap™ hair styler
  • Hair Shampoo/Hair Conditioner: Living Proof, Restore Dry Scalp Treatment
  • Hair Coloring Product: Madison Reed, Light Works Balayage Highlighting Kit


  • Indie Makeup: Beauty by POPSUGAR, Be Sweet Tinted Lip Balm SPF 15
  • Indie Brand: Beautycounter, Beautycounter
  • Indie Hair: Briogeo Hair Care, Be Gentle, Be Kind Kale + Apple Replenishing Superfood Conditioner
  • Indie Skincare: Summer Fridays, Jet Lag Mask


  • Face Product Prestige: bareMinerals, BAREPRO 16-Hour Full Coverage Concealer
  • Makeup Tools: IT Cosmetics, Heavenly Luxe Bye Bye Foundation Brush #22
  • Eye Product Mass: L’Oréal Paris, Unbelieva-Brow
  • Face Product Mass: L’Oréal Paris, True Match Super-Blendable Multi-Use Concealer
  • Lip Product Prestige: MAC Cosmetics, Powder Kiss Lipstick
  • Eye Product Prestige: Shiseido Americas, Kajal InkArtist


  • Men’s Grooming: method, sea + surf body wash


  • Nail Product: butter LONDON, Peel-Off Glitter Lacquer


  • Niche Fragrance: Atelier Cologne, Musc Imperial
  • Men’s Scent: Christian Dior Parfums, Sauvage Eau de Parfum
  • Women’s Scent Mass: Flower Beauty, Pretty Deadly Jasmin Venom
  • Men’s Scent: YSL Beauty, Y Eau de Parfum
  • Women’s Scent Prestige: YSL Beauty, Black Opium Eau de Parfum Intense


  • Skincare Tools: BeautyBioscience, Rose Quartz Roller
  • Lip Treatment: Charlotte Tilbury Beauty, Collagen Lip Bath
  • Skincare Tools: Clarisonic, Mia Smart
  • Eye Treatment: Drunk Elephant, C-Tango™ Multivitamin Eye Cream
  • Moisturitzer Prestige: Drunk Elephant, Protini™ Polypeptide Cream
  • Acne Treatment: First Aid Beauty, Skin Rescue Acne Clearing Pads with White Clay
  • Cleanser & Scrub: First Aid Beauty, Skin Rescue Acne Clearing Charcoal Cleanser with Probiotics
  • Anti-Aging Mass: NEUTROGENA®, Rapid Wrinkle Repair Retinol Oil
  • Moisturizer Mass: Olay, Regenerist Whip Fragrance Free
  • Sun Product: Supergoop!, Unseen Sunscreen SPF 40


  • Ingredients And Foundation: KOBO Products Inc., 4 in 1 Multi-Purpose Sunscreen Cream


  • Sustainability Excellence Award: LOLI BEAUTY INC., LOLI BEAUTY INC.


  • Beauty Wellness Supplements: HUM Nutrition Inc., Collagen POP
  • Aromatherapy: Naturopathica, Chill Aromatic Alchemy


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  • QVC Beauty Quest Award: MINERAL AIR, Mineral Air

For more on the winner’s list, see the CEW website at