NEW YORK (CBSNewYork/AP) — Stop wearing our clothes.

That’s the message Abercrombie & Fitch Co. is sending to Mike “The Situation” Sorrentino and the rest of the Jersey Shore cast. 

In a news release, Abercrombie says it’s concerned that having Sorrentino seen in its clothing could cause “significant damage” to the company’s image.

EXTRA: The ‘Jersey Shore’ Fashion & Shopping Guide

Abercrombie says a connection to The Situation goes against the “aspirational nature” of its brand and may be “distressing” to customers.

LINK: Click here to read the full news release

The Ohio-based retailer has apparently offered a “substantial payment” to Sorrentino and the producers of the MTV show so he’ll wear something else and says it is also making the offer to the rest of the Jersey Shore cast.

Wednesday afternoon, MTV issued a statement that said “It’s a clever PR stunt and we’d love to work with them on other ways they can leverage Jersey Shore to reach the largest youth audience on television.”

Abercrombie may think the Jersey Shore brings a negative image to their clothing line, but the MTV show doesn’t bring a negative image to the real Jersey Shore, according to a recent national poll.

A Fairleigh Dickinson University PublicMind poll found no statistical difference between those who have seen the show and those who haven’t.

It also found that the series is drawing attention to the state’s 127 miles of beaches and generating positive buzz for the Garden State as a whole.

This is also the second time The Situation has made headlines in less than a week.

He was caught on video behind the wheel of a red Ferrari two-seater convertible with two women in the passenger seat when he was pulled over by Belmar police.

Instead of issuing Sorrentino a ticket, the video shows the officers getting his autograph before letting him drive off. Those officers are now being investigated.

The hit reality TV show is currently in its fourth season which was filmed in Florence, Italy.

The cast is back in the surf and sand at Seaside Heights filming the upcoming season.

 Do you think Mike “The Situation” Sorrentino brings a negative image to Abercrombie? Sound off below in our comments section…

(TM and Copyright 2011 CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2011 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Comments (6)
  1. H17 says:

    Wow!! A&f? Who wears that anymore? They should be glad the situation would promote that filth

  2. mj says:

    this country is so out of control … when a company PAYS an idiot to NOT wear their clothes . trust me … i’ll not wear them for a lot less than they are paying him … hell i’m not wearing them now for free. like always the rich get richer for just being morons . i read that last year he made 5 or 6 mil . its a sad comentary on the state of our society .

  3. Laurie says:

    You better believe it because he’s the biggest idiot I’ve ever seen, even though he’s probably laughing all the way to the bank…..

  4. i like gold says:

    They should be lucky he is wearing there clothes . They need to get off there highhorse and realize only people wearing that trash are kids with no taste.

  5. Reverend Rev says:

    It sounds liek a fake story. Is this 1010-WINS or The Onion?

  6. ProFromDover says:

    “Jersey Shore” causes “significant damage” to the region’s image.

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